04: Moonshot Paddle
High performance modern design with a classic look
In 2021 the options for paddle tennis equipment did not meet the upsurge in popularity of paddle sports like platform tennis and pickleball. It’s in this landscape that Moonshot Paddle launched with a few simple goals: design a high performance paddle that could be used by players of all skill levels, make the paddle look good, and broaden the accessibility of the sport beyond its perceived exclusivity as a country club sport. Founded by three childhood friends — a furniture designer, an advertising creative director, and a supply chain executive. Working in close collaboration with the team, Chris led the development and design of the logo, brand identity, paddle graphics and sportswear apparel. In addition, Chris was hands on with the design of the website, and also photographed the initial lifestyle photography collection.
